The team at Emphasis Media has done an incredible job supporting our team – they’ve provided tailored consulting services, getting to know our priorities and preferred approach, while also offering targeted feedback elevating our communications strategy. We truly appreciate their services, it’s been a real joy working with them!

Shruti Kothari

We have been working with Emphasis Media for about a year. They manage our website and all of our marketing and communication materials and always deliver quality content on time. Their healthcare knowledge is beneficial, making it easy to quickly develop materials, PR, blogs, etc. Our brand recognition has definitely increased in the time we have worked with them.

Ali Modaressi

When we partnered with Emphasis Media, they seamlessly stepped in as an interim marketing team, driving our payer and provider engagement initiatives. They played a critical role in the development of our comprehensive messaging architecture and content strategy. Their support spanned multiple platforms including our website, paid media, email campaigns, and social media channels, resulting in a consistent and impactful brand presence. Their execution of a full-funnel strategy, coupled with their expertise in lead generation, proved invaluable to our organization. Emphasis Media has proven to be an incredible partner, delivering outstanding results and elevating our marketing efforts to new heights.

Sarita Choy

The Emphasis Media team enhanced our digital media strategy, providing tangible results in a short timeframe. The team is smart, creative and easy to work with. Emphasis adds great value and has become an extension of our in-house marketing team. Meyer Sound recommends Emphasis Media to any business seeking to enhance their digital media strategy in a measurable way.

Meyer Sound team

Emphasis Media has been a valuable thought partner in the work we are doing to improve healthcare and social service delivery in California. The Emphasis team brings creative ideas to the conversation, delivers high quality products, and is mindful of deadlines and timelines. They are professional, thoughtful, and insightful. We highly recommend their team to those looking for support with communications, social media, and promotion.

BluePath Health team

We relied on Emphasis Media for branding and design requests with tight deadlines. We were blown away by the work that was delivered every time. Their team is incredibly easy to work with and will continue to be a trusted parter of ours.

Emily Moore

As a new brand, we were looking for a marketing agency to provide a holistic advertising strategy and Emphasis Media has more than delivered. We have been impressed with Emphasis Media’s comprehensive management of our paid social advertising, brand content planning, and email campaigns. We saw an immediate improvement in our campaign performance and increase in traffic and conversion! They have proven they can create on-brand assets that capture our mission and values, and resonate with our customers. We highly recommend Emphasis Media for their high quality service, ability to drive results, and grow our customer base.

Liyin Kok

The Emphasis Media team is the best agency partner I’ve ever worked with! They have become an extension of our internal team and are committed to producing great work, providing strategic guidance and all-hands on deck support for our team. I’m consistently impressed with the level of partner support, channel expertise, rationale and media execution from the Emphasis Media team.

Megan Schertz


Paid Media

We’ll develop and implement a full-funnel media plan that leverages audience and creative testing to reach your customers across the purchase journey and help you meet your business goals. Strategy and plan are adapted quickly as we learn. Capabilities include:

  • Paid Search & Shopping
  • Paid Social
  • Programmatic Display
  • Audio Marketing
  • Video Streaming & CTV
  • App Store Marketing

Reporting and Analytics

We’re here to help ensure that you feel confident in your data and can leverage it to make important decisions. We can develop a data and attribution strategy spanning channels and devices, set up your data architecture, and create performance reporting dashboards that work for all stakeholders.

Website Design and Development

Our team of designers, strategists, and developers will build a website from scratch or transform your existing website into an effective way to engage with your audience and create a high-performing marketing tool for your business!

Brand Positioning and Messaging

We’ll help you develop or refine your brand’s story and position it for success, validating messaging through digital creative testing.

Content Strategy and Development

Our copywriters and design experts can develop a wide variety of content that speaks effectively to your target audiences: landing pages, blog posts, email campaigns, infographics, case studies and more!

Take control of the narrative. Work with our team to build, maintain, improve and tell your brand story. From issue advocacy to thought leadership campaigns and product launches, we can support and execute a strategic approach to connecting with the public.

Services include:

  • PR & communications planning
  • Messaging development or refinement
  • Byline, op-ed and commentary article writing
  • Crisis planning and communications
  • Internal communications
  • Executive communications
  • Media relations
  • Press releases

Email Marketing

We’ll develop and deploy email campaigns that engage and speak to your audience. Our team has experience working with Salesforce, HubSpot, Klaviyo, and MailChimp.

Search Engine Optimization (SEO)

We’ll help you design and optimize your website to improve search engine visibility, increase the quality and quantity of organic search, and adjust to ever evolving SEO tactics.

Our Work

Blue Shield of California

Empowering members with life-changing health and wellness resources

We helped the top California health insurance provider promote wellness programs for weight loss, diabetes, mental health and more. We developed content to engage plan members through a multi-channel marketing campaign which ran across social, search and email.

Meyer Sound

Bringing marketing online for an iconic professional audio brand

After decades of print advertising, this well-respected audio equipment company hired Emphasis Media to bring brand awareness B2B marketing efforts digital. We introduced a brand refresh to multiple audience segments with campaigns across YouTube, Meta and LinkedIn. We’ve since pivoted to an ongoing full-funnel lead gen approach with a product-marketing focus.

Elation Health

Acquisition and growth for the EHR powering the future of sustainable primary care

We launched and managed full funnel, multi-channel acquisition and lead generation campaigns targeting primary care physicians and practices providers.


Driving growth for Seattle’s favorite sustainable clothing brand

We stepped in as Proto101’s go-to for all things marketing and growth – tackling content strategy, design, email marketing and paid media.

Zimmer Commercial Development

Helping a national real estate developer close deals with sharp design

We developed impactful 25-50-page responses to RFP’s and invitations to negotiate for eight and nine figure commercial real estate opportunities.

r.e.m. beauty

Launching a celebrity beauty line and scaling full-funnel marketing efforts

We helped make a splash launching r.e.m. beauty on behalf of a globally recognized pop star. First, we cast a wide net with brand awareness media on YouTube, Tiktok and Meta. Following the launch, we built out and maintained mid and lower funnel marketing efforts with expansion into Search and Shopping campaigns.


Emphasis Media is Founder-Led

Emphasis Media remains intentionally small so that we as founders can remain involved in each client - from client communication to strategy to overseeing day-to-day deliverables. We have a personal responsibility to ensure we're delivering the highest quality possible to each brand we service. That said, we have and will continue to grow - but we’ll do it sustainably.

Our Story

Emphasis Media Founders

Emphasis Media Founding Partners Jessica Betancourt and Sarah Sanguinetti